Jan 9, 2010

Polaroid to Immortalize Lady GaGa?

Private equity titans Gordon Brothers Brands LLC and Hilco Consumer Capital LP paid $88.1 million in May to acquire what was left of Polaroid, once the most iconic brand in photography. Now the company is looking to make a splash by signing 23-year old pop icon Lady Gaga to a contract that makes her a spokesperson and creative director.

For the full WalletPop entry, click HERE.


  1. hmmm pop tart art director?

    you getting the snow they got in gary??? my besties' seven year old son could not walk in the snow it was deeper then his knees!


  2. from the mouth of a 7 year old,

    "What do you mean there is school? Do you even know what that MEANS?!?! I have to WALK down a road that HASN'T been plowed, snow almost UP TO MY KNEES! Then my pants will be WET ALL DAY! And yesterday we had to stand out there for ALMOST AN HOUR because the BUS WAS LATE! That's... it! it's RIDICULOUS, mom! I AM NOT GOING!"

  3. If Polaroid is going to go down, they are going to go out kicking and screaming to hold on to their place in the market!

  4. Oh, good lord! They haven't made those things in years! Last I saw of Polaroid, they were importing printer paper and cartridges and selling them at places like Walgreens and Walmart. What could that brand POSSIBLY represent to the market place? It is synonomous with antiquated, outdated technology. That would be about like Ford trying to ressurect itself by bringing back the Edsel!

  5. A Gagaroid?
    Should be interesting if she could reignite the brand.

  6. Well I love Lady Ga Ga and everything seems to turn to gold she touches. Of course if they really revamp the company they could have a really big come back- with new technology, not that old box thing.

  7. Just saw the "new" Polaroid cameras featured at the 2010 Consumer Electronics Show. They're not your mom's Polaroid, but I'm not sure what they really have to offer. It will be interesting to see how they re-brand and market this low-tech.

  8. Hi Ken,
    I think they put this out at CES ... but in my view it's a waste of money trying to cut through all the cutter at this show. They'd have been better off holding this announcement for a slow news period when it wouldn't be lost with all the other buzz.


Tell Me What You Think, Don't Make me go Rogue on you :o)