Jan 7, 2010
All that and a bag of chips :o)
The EPA’s Final Mandatory Reporting of Greenhouse Gases Rule took effect on December 29, 2009. As stated by the EPA, “Under the rule, suppliers of fossil fuels or industrial greenhouse gases, manufacturers of vehicles and engines, and facilities that emit 25,000 metric tons or more per year of GHG emissions are required to submit annual reports to EPA.” The gases covered include not just CO2 but also methane (CH4), nitrous oxide (N2O), hydrofluorocarbons (HFC), perfluorocarbons (PFC), sulfur hexafluoride (SF6), and other fluorinated gases including nitrogen trifluoride (NF3) and hydrofluorinated ethers (HFE). The monitoring period begins January 1, 2010.
Suppose there were two identical products (like potato chips) being offered at the same price but one was manufactured by company #1 using electricity from a coal fired power plant while the other bag of potato chips was manufactured by company #2 using a combination of electricity produced from a natural gas fired power plant plus an onsite roof top solar system. Market research suggests that many of today’s consumers will almost always buy green if the competing products are at pricing parity.
The idea of enabling consumers searching for price competitive “green” products through a credible “sustainability ranking” posted next to a price could be a major competitive advantage for green manufacturers and retailers. It could also end up resulting in a negative economic impact to those companies and states that are not as green. This is the type of open market issues that I can support. We need to put our money where our mouths are!