Nov 16, 2009

Going To 7-Eleven for Wine

Something to jot down the next time you're in the mood for a drink and don't have a lot of cash: 7-Eleven now has its own brand of wine.

The name of the label is Yosemite Road. They're selling a chardonnay and a cabernet sauvignon, and both will retail for about $3.99.
The 7-Eleven (SEI) venture began in earnest this year with a series of video conferences followed by multiple trips to California`s wine country. Leveraging its sheer scale and sourcing capabilities, 7-Eleven approached The Wine Group, the world`s third-largest wine producer, with the mission to craft two quality, affordably priced varietal wines.

Experienced, award-winning wine-makers John Willumson and Jim McDonald were tapped for the task. The winning vintners created a Chardonnay, described as fresh and zesty with notes of apricot, peach and honey, and a full-bodied Cabernet Sauvignon with juicy plum overtones. Both are well balanced, offered at an affordable price and can be enjoyed anytime of the year.

Yosemite Road is currently a limited-edition wine that will be available while supplies last.

I think we will need to make a stop for some of the Cabernet to put in our cellar :o)


  1. I've seen wine at the 7-11's down here since I moved to this area-kinda the norm since the next block down is the start of the Pointes, one of the highest concentration per mile of income in the country-the contrast of an old Chevette next to a Bugatti on a daily basis keeps things interesting-hell, even the wine isle at Krogers is twice the area of the beer aisle...but their own brand of wine? now I've seen it

  2. Hi Ken,
    Wow ... what a bargain! At $3.99 per bottle it'll hardle put a ripple in your budget.

  3. Wow! Wonder if it will be one of our WSJ selections!?


Tell Me What You Think, Don't Make me go Rogue on you :o)