Nov 16, 2009
Going To 7-Eleven for Wine
The name of the label is Yosemite Road. They're selling a chardonnay and a cabernet sauvignon, and both will retail for about $3.99.
The 7-Eleven (SEI) venture began in earnest this year with a series of video conferences followed by multiple trips to California`s wine country. Leveraging its sheer scale and sourcing capabilities, 7-Eleven approached The Wine Group, the world`s third-largest wine producer, with the mission to craft two quality, affordably priced varietal wines.
Yosemite Road is currently a limited-edition wine that will be available while supplies last.
I think we will need to make a stop for some of the Cabernet to put in our cellar :o)