The nation's fifth-largest retailer along with the country's largest prescription provider are each launching plastic bag-reduction incentives. Both brands have test-marketed the new campaigns and are introducing them in all of their stores (that's 1,700 Target locations and 7,000 CVS sites).
The Target plan offers customers five cents off their bill for every reusable bag they use in lieu of a plastic bag. A Target spokesperson says any reusable bag is acceptable, but you're not allowed to bring in plastic bags from your last trip to the store. The five-cent discount is available to all shoppers.
Unlike Target's plan, the CVS program is only available to shoppers who are -- or become -- members of the pharmacy's loyalty program, ExtraCare, and it requires an upfront investment in the form of a 99-cent "GreenBagTag." Loyalty program members can have the tag swiped every time they come to a CVS and forgo a plastic bag -- either by bringing a reusable bag with them or carrying their purchases out sans bag. After every four "green" swipes, the customer will get a coupon printed on the bottom of their receipt for a dollar off a future shopping trip.