Showing posts with label 7-Eleven. Show all posts
Showing posts with label 7-Eleven. Show all posts

Nov 16, 2009

Going To 7-Eleven for Wine

Something to jot down the next time you're in the mood for a drink and don't have a lot of cash: 7-Eleven now has its own brand of wine.


The name of the label is Yosemite Road. They're selling a chardonnay and a cabernet sauvignon, and both will retail for about $3.99.
 
The 7-Eleven (SEI) venture began in earnest this year with a series of video conferences followed by multiple trips to California`s wine country. Leveraging its sheer scale and sourcing capabilities, 7-Eleven approached The Wine Group, the world`s third-largest wine producer, with the mission to craft two quality, affordably priced varietal wines.

Experienced, award-winning wine-makers John Willumson and Jim McDonald were tapped for the task. The winning vintners created a Chardonnay, described as fresh and zesty with notes of apricot, peach and honey, and a full-bodied Cabernet Sauvignon with juicy plum overtones. Both are well balanced, offered at an affordable price and can be enjoyed anytime of the year.

Yosemite Road is currently a limited-edition wine that will be available while supplies last.

I think we will need to make a stop for some of the Cabernet to put in our cellar :o)