Jan 31, 2011

Bye Bye Birdie :o)

NBC Universal is shooing away the peacock from its new corporate logo as Comcast takes over a majority stake of the company. 

 "NBC Universal," which previously had the 55-year-old peacock logo separating the two words, will now read "NBCUniversal" to reflect a "we-are-this-close" family vibe, a voiceover presentation told 25,000 NBC Universal employees in L.A. 

The actual TV network NBC is keeping the iconic plumage in its branding.

I am glad that the TV network will keep this icon.  Sometimes I think the branding concept is taken to far.  I say if it works, it is know, then don't mess with it.


  1. I saw this on Twitter. I was a little shocked and George reminded me that much has changed without me noticing! lol You know it was just an icon around forever!

  2. I remember when they took it away the first time...and when they brought it back. I liked the graphic 'N' logo from the 80's.

  3. I agree ... good that the network will still use the Peacock. You don't just throw away 55 years of brand equity because you suddenly have a new corporate parent. And NBC should know, they've had more corporate parents in the past 15 years than you can shake a peacock feather at.

  4. I too agree. I think change for change alone sometimes backfires. I'm sure this is not a life threatening thing, but I do like 'familiar', most of the time!
    TAke care and have a great week.

  5. Though I don't really like advertising, I've always appreciated the peacock logo for NBC.

  6. When I was growing up, my dad worked for the local NBC affiliate in my hometown. Even got offered a network job. The peacock was everywhere. Life just wouldn't be the same without it.


Tell Me What You Think, Don't Make me go Rogue on you :o)