Jan 29, 2009
Superbowl Commercial - Are You Gonna Watch?
The following information was sent out on our internal network today, and I found it really interesting. My company, AEP, will be part of a Superbowl Commercial. So as we all watch the game, and when you see the Scarecrow, know that you will be connected with us for a brief moment.
GE will air a national television advertisement that includes an AEP logo during the first game break of the fourth quarter of Super Bowl XLIII, coming on Sunday, Feb. 1.
The 30-second spot launches a major GE advertising campaign to introduce its Smart Grid energy-related technology, and has a working title of "Scarecrow," featuring the theme song "If I Only Had a Brain" from the classic movie "The Wizard of Oz."
AEP and GE are partnering in AEP's installation of GE Smart Meters in South Bend, Ind., as part of AEP's gridSMART initiative. Indiana Michigan Power is installing 10,000 of the new meters and automated distribution technology. Smart meters are digital meters connected to a two-way radio frequency communications network that send usage information over a secure internet protocol system.