"NBC Universal," which previously had the 55-year-old peacock logo separating the two words, will now read "NBCUniversal" to reflect a "we-are-this-close" family vibe, a voiceover presentation told 25,000 NBC Universal employees in L.A.
The actual TV network NBC is keeping the iconic plumage in its branding.
I am glad that the TV network will keep this icon. Sometimes I think the branding concept is taken to far. I say if it works, it is know, then don't mess with it.
I saw this on Twitter. I was a little shocked and George reminded me that much has changed without me noticing! lol You know it was just an icon around forever!
ReplyDeleteI remember when they took it away the first time...and when they brought it back. I liked the graphic 'N' logo from the 80's.
ReplyDeleteI agree ... good that the network will still use the Peacock. You don't just throw away 55 years of brand equity because you suddenly have a new corporate parent. And NBC should know, they've had more corporate parents in the past 15 years than you can shake a peacock feather at.
ReplyDeleteI too agree. I think change for change alone sometimes backfires. I'm sure this is not a life threatening thing, but I do like 'familiar', most of the time!
ReplyDeleteTAke care and have a great week.
Though I don't really like advertising, I've always appreciated the peacock logo for NBC.
ReplyDeleteWhen I was growing up, my dad worked for the local NBC affiliate in my hometown. Even got offered a network job. The peacock was everywhere. Life just wouldn't be the same without it.
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