Going Green - Gen X Style
A freshman studying industrial design at the College For Creative Studies in Detroit undertook an ecological revamp of Coca Cola bottles and packaging for his mid-term project. Funny thing happened on the way to handing it in; Andrew Kim's design fans started blogging it and Kim is getting rave reviews internationally for the design. The Eco Coke Bottle is brilliant!
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It really is and I hope it takes off. Finally, an innovation to wash away the memories of 'new Coke'!
ReplyDeleteIt looks interesting enough. But it's still disposable. And disposable is not sustainable, not any more. We need to totally rethink how we "do business" if we are ever to make any progress in this area. The time for "efficiency" in either design or materials use, was 40 years ago. I want to reuse our containers, not pile them up on some recycle plastic piles in India.
ReplyDeleteIt will be interesting to see if Coke pays any attention. I'd be surprised if they do. One of the things Kim has overlooked is the fact that the shape of the coke bottle is an integral part of their brand. If you looked at twenty soft drink bottles with the labels removed, you would immediately be able to pick out the Coke bottles among the group, just by the shape. Coke will be reluctant to give that up.
ReplyDeleteVery slick design
ReplyDeleteMakes me want to go back to drinking Coke. I truly hope Kim's idea comes to light. If nothing else Coke could claim bragging rights, claiming they jumped on the Green bandwagon first. (Hugs)Indigo
ReplyDeleteI'm ashamed to admit, in all my virtuous veganism, that I'm still a Diet Coke fan. I'd feel a little better about my aspartame shame if Coke took quickly to Kim's design. Great find, Bucko!
ReplyDeleteThis must be what they call "thinking outside the bottle"! ;o)
ReplyDeleteI'm onboard. And I consume Diet Coke by the gallon!
ReplyDeleteI like his initiative; I can see them using this for promotion, but I think Paul is right. Cocoa Cola will be reluctant to give up well proven, branded bottles for a new design.
ReplyDelete